The most impressive part is that Blizzard managed to give everyone a reason to hate them. For you, it is international politics. For others, it is about employe

The most impressive part is that Blizzard managed to give everyone a reason to hate them. For you, it is international politics. For others, it is about employee treatment. Others may have something against loot boxes and microtransactions. And for most, it is simply the massive drop in quality of their games. Concerned about ethics? Blizzard bad. Who care about ethics, I just want good games? Blizzard bad. They don't seem to have any idea about their core market, they can't even do damage control properly. I understand that shareholders want profit but here, it is as if Activision wanted to deliberately destroy the Blizzard brand. I don't know about how shareholders think, but a once well respected brand like Blizzard must have some value.