I just wonder what the actual production price is. Perhaps Thunderbolt cables only cost this much because of being a luxury segment - nobody but rich people buy

I just wonder what the actual production price is. Perhaps Thunderbolt cables only cost this much because of being a luxury segment - nobody but rich people buying expensive peripherals for their expensive computers really need them today so why not charge them another $30. Maybe the price will drop substantially once most of the consumers will need them.