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Isn't it also incompatible with the distribution model? Because personalizing video for every customer is hard to scale for companies that rely on reducing clou

Isn't it also incompatible with the distribution model? Because personalizing video for every customer is hard to scale for companies that rely on reducing cloud costs

wmf 5y ago
The watermarking is done during playback, not distribution.
- sblom 5y ago
  I took conradev to mean "the model of distributing the same content to everyone via traditional (passive) CDN". Movie theater watermarking is done during playback, but if Netflix was going to do watermarking, it would have to be done prior to delivery of streamed bits or it would be susceptible to the same "it's just software" attacks as any other local software-only approach to DRM.
  - wmf 5y ago
    Is Widevine L1 "just software"? If its key distribution can somehow remain uncracked for years then maybe it could also do client-side watermarking.
SilverRed 5y ago
It's mostly done for review copies of content where only a handful of reviewers have the content.