This short article makes it sound like James Rebanks is merely a small farmer, but he's really much much more. He's an Oxford educated evangelist for small far

This short article makes it sound like James Rebanks is merely a small farmer, but he's really much much more. He's an Oxford educated evangelist for small farms, which he advocates not just for sustainability, but also to preserve the culture of pastoral farming, and a connection to historical knowledge and methods of feeding people. For almost a decade he's served at UNESCO as Expert Advisor to the World Heritage Sustainable Tourism Programme. He runs a consultancy described in his linkedin bio: > We help individuals, organisations and communities to make good things happen. We work at the meeting point between economics and culture (particularly natural and cultural heritage). And he's a writer. This is a busy guy.