3 ms·
Yeah, this article is off. The idea that Google + would then take your name and sell it to it's partners while linking to its DFA data is an incredible breach
by Dwatson783 15y ago
Yeah, this article is off. The idea that Google + would then take your name and sell it to it's partners while linking to its DFA data is an incredible breach of PII and they would be hit hard by the government immediately. As someone who works with these data feeds and digital marketing, I know it's not what they're aiming for and that it would be in violation. As others have pointed out the effort is in better matching and spreading of social circles. In doing so, Google + becomes a more widely used tool and, the relationships that a user has with others increases. Couple that with the idea of circles and future search, discussion and buying habits of the user, Google can then understand the influences different parts of the network have on the individual and tailor the advertising a user sees to the messages coming from the influential networks.
- sethg 15y agoThey don’t have to sell the information to their partners. They could, for example, buy information associating last names and ZIP codes with estimated income levels, and then tell advertisers, “if you pay us $X we will put your ad on those Google+ pages where, according to our statistical estimate, at least 75% of the readers make over $100K.” The advertisers wouldn’t actually know the names of the people that Google forwards the ad to; they would just get the clicks.
- Dwatson783 15y agoThere are a number of ways for Google to do that based on network, searches and other information that give them a high statistical probability of being right without having to go through the trouble of actually matching names with lists. That's a capability that goes right into retargeting/remarketing lists and certain ad servers.