Used to have a neighbor who owned several Domino's Pizza locations. He said the cheese pizzas were a loss for him. Not only because the price is so low but also

Used to have a neighbor who owned several Domino's Pizza locations. He said the cheese pizzas were a loss for him. Not only because the price is so low but also because cheese is one of the most expensive toppings. When you order other toppings, they can put a lot less cheese on the pizza but for the plain cheese pizza, they can't get away with skimping on the cheese.