> Bounded rationality however does recommends a way out of the trap - work on simple problems Climate change is a simple problem, reducible to just one number

> Bounded rationality however does recommends a way out of the trap - work on simple problems Climate change is a simple problem, reducible to just one number - the percentage of C02 in Earth's atmosphere. What is difficult is not the technical challenge of how to reduce C02 emissions. We have known that for thousands of years, and all societies practised it until recently. They went about their business without burning fossil fuels. What is difficult is to get people to walk back from convenience. Once you've driven on the freeway to the beach in 30 minutes, stopping by the supermarket on the way to pick up a bbq chicken and a can of asparagus imported from Argentina for $1.50, nothing will convince you to go back to the old way of living. Most people would say the pursuit of convenience is at the core of their definition of rationality. If that's the case, we aren't limited by an upper bound on rationality so much as condemned by our perpetual desire to exceed it.