This is already happening. I work for a large b2b saas company - many of our attention-oriented metrics (eg traffic, top of funnel lead generation) are off by 2

This is already happening. I work for a large b2b saas company - many of our attention-oriented metrics (eg traffic, top of funnel lead generation) are off by 20-40% year over year. We are hearing that peers are seeing the same thing. People are sick of screens and relishing the offline world, which is even touching B2B.