They were big in education-- student computers in elementary and middle school for me (basically, about 1992-2000) were basically 100% Macs. It wasn't until h

They were big in education-- student computers in elementary and middle school for me (basically, about 1992-2000) were basically 100% Macs. It wasn't until high school that Windows boxes started showing up in classrooms and computer labs. They've also always had a decent base in the creative space-- Photoshop 1.0 being a Mac app had a big impact. Scully's mismanagement of the company meant a lot of people dumped the company in the mid-1990s, though; Jobs' return, the OSX transition, and the Intel switch were all necessary to bring the Mac division back up to where it is today.