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I've often wonder what the real motive for the ROKR was. It's one of the most un-Apple, un-Jobs, devices they released. I wonder if it's true purpose was to get
by Supermighty 15y ago
I've often wonder what the real motive for the ROKR was. It's one of the most un-Apple, un-Jobs, devices they released. I wonder if it's true purpose was to get Job's foot in the telco door. A way from him to gather intelligence before his true plan strikes.
- sambeau 15y agoI like to think that it was his underlings forcing him to act: "If you don't turn your eyes to a phone this is what the world will be like" :)
- thristian 15y agoI'm sure it was a way to get phone-building experience at Apple without the risk of tarnishing the Apple brand with an inferior phone. Note that as well as any fundamental design flaws the phone might have had, the ROKR also had some superficial, Apple-imposed design flaws such as the hard 100-track limit; no doubt intended to ensure the ROKR wouldn't compete with any official Apple products.