3 ms·

I know it could be tongue in cheek, but if you did the analysis because you hated them you may have been biased in your results. I have no idea about marketing

by cgio 5y ago

I know it could be tongue in cheek, but if you did the analysis because you hated them you may have been biased in your results. I have no idea about marketing, but as a consumer I know that I am influenced both positively and negatively at times with regards to products based on my experience with their marketing. I also have a feeling that marketing is more than just correlation between campaign and sales. I.e. what was the competition doing at the same time. Marketing I assume is also about avoiding churn, or making the overall market bigger (e.g. PS5 ads may also help Xbox sales, game sales etc..) In general it feels a bit creepy to me when someone suggests that people losing their jobs is a happy ending. Therefore I accept I am also replying with bias…

citizenpaul 5y ago
They were probably spending something like 20% of the entire budget on pointless advertising. Commercials, Radio, Billboards, planes, buses, google. In one example they were paying 10's of thousands a month each for some premium listings on several free listing sites where we literally never had a single conversion or even click through to our website. There were targeted ads where the cost of the ads were more than even if we had sold every single item that was advertised. There were long running ad campaigns running on products that had zero sales. I actually realized my bias and possibly the perception of it to others. I made a dynamic dashboard setup with all the data I could find on sales and marketing and let them mix max slice and dice it themselves. I figured that if I simply delivered a super negative report it would be ignored. One of my favorite additions to the report were sliders that let them increase or decrease the threshold of which ads counted towards a sale. Say an ad placed today and a spike in sales tomorrow or next month. The stats were still bad with huge gaps in time that counted towards a sale.

by cgio 5y ago

citizenpaul 5y ago

They were probably spending something like 20% of the entire budget on pointless advertising. Commercials, Radio, Billboards, planes, buses, google. In one example they were paying 10's of thousands a month each for some premium listings on several free listing sites where we literally never had a single conversion or even click through to our website. There were targeted ads where the cost of the ads were more than even if we had sold every single item that was advertised. There were long running ad campaigns running on products that had zero sales. I actually realized my bias and possibly the perception of it to others. I made a dynamic dashboard setup with all the data I could find on sales and marketing and let them mix max slice and dice it themselves. I figured that if I simply delivered a super negative report it would be ignored. One of my favorite additions to the report were sliders that let them increase or decrease the threshold of which ads counted towards a sale. Say an ad placed today and a spike in sales tomorrow or next month. The stats were still bad with huge gaps in time that counted towards a sale.