Check out http://www.generalist.org.uk/blog/2011/jstor-where-does-your-money-go/ http://www.generalist.org.uk/blog/2011/jstor-where-does-your... for a great ana

Check out http://www.generalist.org.uk/blog/2011/jstor-where-does-your-money-go/ http://www.generalist.org.uk/blog/2011/jstor-where-does-your... for a great analysis of JSTOR's general revenue breakdown. The top 13 officers earn over $3 million in salaries. So while they may be a nonprofit, profits do matter to some of them.