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The rules of the game aren't forcing ad breaks; the networks themselves are. Ultimately the broadcast director is in charge of the actual flow of the game, and
by CydeWeys 5y ago
The rules of the game aren't forcing ad breaks; the networks themselves are. Ultimately the broadcast director is in charge of the actual flow of the game, and tells the ref when the ads are finished so they can start the next play.
- ddek 5y agoWell, the two minute warning... It's interesting to see the power dynamic here. Here in the UK there would be riots if soccer games were broken for ads (I'm really not exaggerating). Over COVID, a short timeout was added in the middle of each half, and this was conditional on there being no ads in the UK. That said, I watch a fair amount of NFL and with the intensity of play I'm quite grateful for the pauses. American ads are irrelevant to me anyway.