I am using the Twitter app, as I imagine are most of the target audience of this person (whether either of us believe this is a good thing). There is no need to

I am using the Twitter app, as I imagine are most of the target audience of this person (whether either of us believe this is a good thing). There is no need to "hunt for a magic link somewhere to reveal the rest of the article": you just scroll down. Each paragraph is surrounded by.a bit of boilerplate, but it isn't at all like ads... it is all functional mechanisms that allow people to like and share individual thoughts, which is actually a powerful way to discuss ideas. (That said, I could totally appreciate a mode that let that information be hidden until you click.) You claim this is about self-promotion, but I think most users of Twitter see this as an opportunity for collaboration: a comments section on steroids that lets a discussion branch out in any number of separate directions. Maybe it would be useful to think of Twitter like a better way to publish presentation slides--another non-article format some people like to publish information in--or something?