> this dynamic trends towards fines being seen as a simple cost-of-business rather than a true penalty/punishment I'm sure they ignored it because they thought

> this dynamic trends towards fines being seen as a simple cost-of-business rather than a true penalty/punishment I'm sure they ignored it because they thought they would make more money that way. Edit: Also, to be clear, by "system" here I mean the overall environment not specifically the EU or the GDPR.