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Many of Oracle's locked in customers come from startups that Oracle purchased. Oracle goes around looking at the lock-in potential and acquires based on that,

Many of Oracle's locked in customers come from startups that Oracle purchased. Oracle goes around looking at the lock-in potential and acquires based on that, then they ride that startup product's reputation for as long as possible until they just leave it to rot. They also try to bundle in existing Oracle products (e.g. Oracle DB) almost giving it away to get your foot in the door then dumping on you. Unfortunately a lot of companies find themselves in a business relationship with Oracle, even after never having purchase an Oracle branded product.

tkojames 5y ago
This right here is what happened to my dad. By accident he started working in the wine industry as a IT project manager and developer. They used a product from JD Edwards for large scale wine production. Oracle bought them. The Oracle product they had was way more expensive. For awhile they let them use the JD Edwards product that worked well. They wine and dined him we got to go to Oracle park luxury box for game etc.. but eventually they told him you got to use the Oracle one now for like 10x the cost... Software was junk anyways so he just ended up building stuff in house. Saved the company millions in licensing fees.
fnord77 5y ago
so maybe I can get Oracle to buy my startup if I use Oracle products?