You seem to be changing the subject. In your post here you seem to be arguing that the fines should somehow be related to profits: https://news.ycombinator.com

You seem to be changing the subject. In your post here you seem to be arguing that the fines should somehow be related to profits: https://news.ycombinator.com/item?id=28007958 https://news.ycombinator.com/item?id=28007958 Frankly that argument doesn’t really make sense. If I ran a car stealing gang and didn’t turn a profit (say due to costs related to my underlines), then my punishment wouldn’t just go away because I made no profits. The punishment would be related to the total value of the cars that were stolen. A similar line of reasoning here would show that Amazons profits are irrelevant. It does’t matter if they have zero profits today due to magic accounting or due to future strategy or due to monopoly building or anything else because the profits don’t matter at all. Of course you’re correct that if there’s not damage caused by Amazon (equivalently that Amazon did nothing illegal), then they wouldn’t have to pay any fines, but in that case you’re changing the subject and arguing something than than your original point. The EU however seems to believe the actions to have been illegal which makes profit irrelevant to the discussion.