It boils down to 2 factors: - Giving money to a competitor (even if the product you're paying for isn't competition). This can be hard to justify to e.g. share

It boils down to 2 factors: - Giving money to a competitor (even if the product you're paying for isn't competition). This can be hard to justify to e.g. shareholders as being financially responsible. - Potentially giving away trade secrets to Amazon, either in patterns of usage of AWS, or in actual data that AWS stores. I would hope the latter is an unnecessary worry, but we've seen them clone retail products from others again and again based on best-selling or high margin products, so why not use intelligence from AWS? I assume it happens at some limited level.