Many companies see Amazon as a competitor and don't want to give them money. I use to work for a large health insurance company and much of the executive/leade

Many companies see Amazon as a competitor and don't want to give them money. I use to work for a large health insurance company and much of the executive/leadership teams would openly disparage Amazon in meetings. Amazon doesn't even sell health insurance (not yet at least) and they were overly hostile due to PillPack alone. It was one of the reasons why that company chose GCP over AWS. I imagine this scenario isn't uncommon.