Whilst I get the author's point, I think he's addressing something as it is a fact when rather it's more like "clever" (maybe not the right adjective) copywriti

Whilst I get the author's point, I think he's addressing something as it is a fact when rather it's more like "clever" (maybe not the right adjective) copywriting. For example, with startups, "our service is not for people who hate making money" would exist for the same purpose. Ps- I get angry after eating like shit on Saturday, too. Try running for 30mins Sunday morning. You might just find yourself doing something better with that extra energy.