Any of the big players could keep up if they wanted to, it's just that none of them have an incentive too. * MS cares a little bit about the web because they h

Any of the big players could keep up if they wanted to, it's just that none of them have an incentive too. * MS cares a little bit about the web because they have a few web apps that are pushing the envelope, but they really don't benefit from a powerful browser as much as Google does (at least yet). The #1 reason they have a browser is to push Bing. * Amazon's websites (twitch, Amazon Prime Video..) could probably run on IE6. * Apple's revenue stream would get hurt by people moving to the web. * Facebook... well it's complicated. For now they've been doing a good job with their VR browser, but in the long term they will likely pull an Apple and make it not possible for VR website to be as good as the VR apps purchased through the oculus store. (I don't know enough about all the big Chinese players)