Hi, GDS in the UK has done a lot of work around use of language and design to simplify services like this, it's worth having a look at some of their blog. In

Hi, GDS in the UK has done a lot of work around use of language and design to simplify services like this, it's worth having a look at some of their blog. In particular, there was a big change from thing-gov-cares about to verbs, so instead of just "fill in a XYZ" you get "I want to do X". I understand here, you need to think about the particular gov forms, but it's also good to surface some things that are user centric, to funnel them to the right place. https://gds.blog.gov.uk/ https://gds.blog.gov.uk/ https://designnotes.blog.gov.uk/2015/06/22/good-services-are-verbs-2/ https://designnotes.blog.gov.uk/2015/06/22/good-services-are... https://designnotes.blog.gov.uk/2017/03/27/naming-your-service-a-new-approach-to-patterns/ https://designnotes.blog.gov.uk/2017/03/27/naming-your-servi...