These might help you: Marty Neumeier is a big branding guru and recommended the Best Books On Brand Strategy here: https://shepherd.com/best-books/brand-strate

These might help you: Marty Neumeier is a big branding guru and recommended the Best Books On Brand Strategy here: https://shepherd.com/best-books/brand-strategy https://shepherd.com/best-books/brand-strategy And, DAvid Airey is a really amazing graphics designer who did a topic on the subject as well: The best books on visual branding: https://shepherd.com/best-books/visual-branding https://shepherd.com/best-books/visual-branding Solid selection and their recs and why are on those pages :)