I really hope they're not taking advantage of big names + engineered complexity + financial naïveté to gouge their customers on price. There's a long history of

I really hope they're not taking advantage of big names + engineered complexity + financial naïveté to gouge their customers on price. There's a long history of seriously predatory practices in this space and the cost of VCs' capital is very high. (Jay-Z and Will Smith might be investing as a lifestyle/vanity project and willing to accept lower returns, but Sequoia isn't.)