"Censoring" is a fairly hyperbolic way of describing marking a post as misinformation. As far as the business analysis, I'm sure there are some number-cruncher

"Censoring" is a fairly hyperbolic way of describing marking a post as misinformation. As far as the business analysis, I'm sure there are some number-crunchers at Facebook who looked at lockdown usage of the platform, the lockdown's effect on ad revenue, declining use due to deaths, how much marking misinformation changed a poster's beliefs, how much marking misinformation changes a poster's usage, and figured out whether marking misinformation made financial sense. I don't think they care at all about what you might think is freedom or what someone else might think is moral, and the idea that some other commenters have put forth that marking misinformation would affect antitrust litigation seems just as wacky as some of the Facebook posts I've seen about vaccines and 5g.