4 ms·
Testing only on your own searches is not a good measure of overall quality. A good measure of quality can be found in your own webserver logs. In my experience
by aristus 18y ago
Testing only on your own searches is not a good measure of overall quality.
A good measure of quality can be found in your own webserver logs. In my experience with mass-market sites, page-views-per-user from Google traffic is much higher, indicating that they do a better job of matching user intent with content. Googlebot tends to be much faster and smarter than Slurp and it's fairly easy to get good ranking on long-tail stuff in Yahoo.
A caveat: the userbase of Yahoo versus Google is different in character, so that may account for the difference in behavior. For whatever reason the Yahoo traffic tends to be celebrity gossip-type stuff and basic noun searches.
- Tichy 18y agoI don't think that is a good test, simply because Google has many more users than Yahoo. Maybe one thing you could see from the server logs is how well the search keywords matched your site, though.
- dhimes 18y agoI would offer conversions as a better test of match, indicating that the search actually returned what someone was looking for. But even that is not very good, as there are many other things involved in making a sale (or other conversion), as I have learned the hard way.