Probably more to do with trying to promote Disney+ to juice growth numbers there, coupled with COVID still keeping a lid on theatrical box office revenue. I wo

Probably more to do with trying to promote Disney+ to juice growth numbers there, coupled with COVID still keeping a lid on theatrical box office revenue. I wouldn't take it as a commentary on Disney's perceived quality of the movie - they're still heavily incentivized to maximize ROI on a hundreds of millions of dollars' investment. Hollywood has been talking for ages about the collapse of theatrical windows and COVID accelerated it (they were already mostly collapsed with home entertainment marketing campaigns starting something like 4 weeks after theatrical releases). I think this will likely be the new normal. I imagine we're probably going to see another cycle of contract renegotiations for streaming revenue share like in 2008 when the writers' guild went on strike over revenue sharing on DVD sales. Hopefully it doesn't come to strikes again.