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> But for Disney, “Black Widow” has been seen as a success, given that the company also released the picture on its Disney+ streaming service for a $30 surcharg

by mgh2 5y ago

> But for Disney, “Black Widow” has been seen as a success, given that the company also released the picture on its Disney+ streaming service for a $30 surcharge. Disney says the movie generated more than $60 million in digital sales this way, reflecting viewership of at least two million households over the opening weekend. Why would streamers pay $30 for premiere access, when you can go to theaters (pre-covid) for ~$12 with a better experience? Disney: Hype, take advantage of brand loyalty to make a quick buck, no substance https://www.wsj.com/articles/black-widow-enters-a-gray-area-11627039800?mod=article_inline https://www.wsj.com/articles/black-widow-enters-a-gray-area-...

aksss 5y ago
I've been loving theaters currently (post(?) pandemic). Mostly still empty in my town, all seating is comfy heated recliners these days. Bring it.
Jtsummers 5y ago
> Why would streamers pay $30 for premiere access, when you can go to theaters (pre-covid) for ~$12 with a better experience? $30 for the household, a one-time cost. For one person it's a no-brainer, theater is cheaper unless it's a long drive away. With 2 people it's probably cheaper to go to the theater depending on distance and whether you get concessions. With 3 it's break even depending on theater costs in your area and assuming you don't get concessions. With 4 or more, the $30 price is definitely better outside of a few lower cost of living areas (if they even have a theater nearby). And you can rewatch it throughout that premier access period. Though that's less applicable to Black Widow, versus movies aimed more at small kids.
- Fire-Dragon-DoL 5y ago
  We have a new born and as such, banned from theaters for 3-4-5 years. Glad streaming is an option now.
  - Jtsummers 5y ago
    Also a good reason to prefer streaming. My wife and I don't have kids (yet), but fortunately we also like different movies so when the time comes we'll probably trade off kid duties so the other can go see a movie and get away for a bit (when we go to theaters now, half the time we're not seeing the same movie anyways).

by mgh2 5y ago

aksss 5y ago

I've been loving theaters currently (post(?) pandemic). Mostly still empty in my town, all seating is comfy heated recliners these days. Bring it.

Jtsummers 5y ago

> Why would streamers pay $30 for premiere access, when you can go to theaters (pre-covid) for ~$12 with a better experience? $30 for the household, a one-time cost. For one person it's a no-brainer, theater is cheaper unless it's a long drive away. With 2 people it's probably cheaper to go to the theater depending on distance and whether you get concessions. With 3 it's break even depending on theater costs in your area and assuming you don't get concessions. With 4 or more, the $30 price is definitely better outside of a few lower cost of living areas (if they even have a theater nearby). And you can rewatch it throughout that premier access period. Though that's less applicable to Black Widow, versus movies aimed more at small kids.

Fire-Dragon-DoL 5y ago
We have a new born and as such, banned from theaters for 3-4-5 years. Glad streaming is an option now.
- Jtsummers 5y ago
  Also a good reason to prefer streaming. My wife and I don't have kids (yet), but fortunately we also like different movies so when the time comes we'll probably trade off kid duties so the other can go see a movie and get away for a bit (when we go to theaters now, half the time we're not seeing the same movie anyways).