> Wasn't it Lucas or someone who was famous for negotiating ongoing rights / IP ownership, when the studio (in retrospect) drastically undervalued them? IIRC,

> Wasn't it Lucas or someone who was famous for negotiating ongoing rights / IP ownership, when the studio (in retrospect) drastically undervalued them? IIRC, it was merchandising rights. Sales of the Star Wars action figures were huge, and my understanding kind of unprecedented.