2 ms·
> What the heck was their PR department thinking? You must be new to RH's PR team. This is the same company that tried to roll out a 3% savings account, but ha
by mbesto 5y ago
> What the heck was their PR department thinking?
You must be new to RH's PR team. This is the same company that tried to roll out a 3% savings account, but had to pull it back because they deceived the public about it actually being a true savings account[0].
But the best part of this campaign was they got to keep all of the customer acquisition (even if some churned) to people they could upsell into brokerage accounts. Legality and ethics aside, this probably netted them more customers/money than the perceived mishap of the rollout...win for the PR team.
[0] - https://clark.com/personal-finance-credit/robinhood-checking-savings-3-percent/ https://clark.com/personal-finance-credit/robinhood-checking...