He's outed me: I began an experiment about four weeks ago, changing my home page from Google to Yahoo Search for the first time in ten years. The (admittedly i

He's outed me: I began an experiment about four weeks ago, changing my home page from Google to Yahoo Search for the first time in ten years. The (admittedly imprecise) verdict? If you swapped in Google branding, and added an "I'm feeling lucky button" (the only thing I truly miss), I wouldn't notice the difference. (I'd wager Microsoft Live would yield similar results.) Google leads now by branding. The gap between the major search engines has narrowed to indistinguishability.