agree with almost everything said here. UI needs to feel simpler / more approachable. from what i can see, your service may indeed make taxes easier to file,

agree with almost everything said here. UI needs to feel simpler / more approachable. from what i can see, your service may indeed make taxes easier to file, but your website doesn't feel easier to use than any other website. it should keep its professional feel for sure, but it really needs to feel like its much easier than the competition. great examples of this: squareup.com, tumblr.com. both of these websites take often tedious and complicated tasks and make them feel ridiculously simple.