Are these the same markets? The stock market between investors and companies could be a voting machine while the “stuff” market between customers and companies

Are these the same markets? The stock market between investors and companies could be a voting machine while the “stuff” market between customers and companies could be a weighing machine. Then it would be a difference of which market rather than which timescale, potentially allowing the investor market to prop up companies failing in the stuff market for long periods due to nothing more than investor popularity.