The first hit he gets is a website plastered with ads. Boosting sales of ads is still a plausibele explanation. "But I bet it has something to do with the fact

The first hit he gets is a website plastered with ads. Boosting sales of ads is still a plausibele explanation. "But I bet it has something to do with the fact that all of the bikes they review are sold on Amazon and that every link uses an Amazon affiliate tag. It goes quite well with the dozen or so ads plastered across the site (some of which are autoplaying videos with sound)."