I think it’s less in Google’s long term best interest and more a marriage of convenience. Hopefully a temporary one. Google increasingly wants users to find wh

I think it’s less in Google’s long term best interest and more a marriage of convenience. Hopefully a temporary one. Google increasingly wants users to find what they want on Google itself and not have to click through to the direct search results. Featured snippets are the strategy and these affiliate site listicles are crafted explicitly to be hoovered up as such by the algorithm. One hope is that long term Google improves quality-content detection and deprioritizes the garbage.