Uncertainty is huge in innovating. If nobody's done it before, it's hard to know if it will actually work. That's the part that needs to get done first. If you

Uncertainty is huge in innovating. If nobody's done it before, it's hard to know if it will actually work. That's the part that needs to get done first. If you hire a consulting agency and for some reason they prioritize the easiest and most known task... You still have no evidence they can complete the hard thing.