If you have a PhD in the field and are spending your time prepping demos and/or generating reports, then I would say: move away from where you’re currently at.

If you have a PhD in the field and are spending your time prepping demos and/or generating reports, then I would say: move away from where you’re currently at. Even if you think it’s too late, chances are you still can. This can be done by either changing how you’re being perceived internally, or, the easier way: getting a different job elsewhere.