2 ms·
You are going after the wrong market. The bottom of mental health is not a money maker. Even if your somehow get more efficiency your margins will suck. Instead
by rdtwo 5y ago
You are going after the wrong market. The bottom of mental health is not a money maker. Even if your somehow get more efficiency your margins will suck. Instead go for the best and charge like the best.
Like you described above it’s a 6 month wait to get care from someone decent, so why not charge folks for the opportunity to get care now from the same qualified folks they would have waited months to see?
Your mom need psychiatry meds? Fine we will get someone today or tomorrow no wait but it’s 600$. I’d pay it if it was my mom.
Daughter suicidal and needs to start with someone now? We can do that but there is additional costs.
Want access to that doctor that never has an opening at the regular practice. Well for $300/ 15 min he can see you next week.
Better yet apply sliding airline style pricing and you got a recipe for serious returns
- ympatel 5y agoI think you have a valid point here, but we are really trying to be a B2B company because the problems around staffing for other health care organizations are real and they are willing to pay a lot for a more flexible and lower risk solution. What you are describing is B2C and, quite frankly, lower volume. There are other companies that are doing a great job delivering that kind of care, and they are our customers.