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There's kind of a swindle going on here. Before, if you were the NYT, and someone wanted to target your audience, they'd have to come to you (and honestly you'd
by Ozzie_osman 5y ago
There's kind of a swindle going on here. Before, if you were the NYT, and someone wanted to target your audience, they'd have to come to you (and honestly you'd prob get ripped off by the NYT).
Now, you don't need to go to the NYT. NYT's users are tracked, you just have to set up the right targeting on one of the big ad platforms and you reach that same audience for a fraction of the cost.
- ericholscher 5y agoThe other major player here who benefits is Facebook. They are tracking folks across the web, and serving ads based on that data. Another huge issue that isn’t touched on in this article, but is a similar vein.
- oh_sigh 5y agoReach the same audience, but I imagine ads that are "vouched for" by being located on official NYT property convert far better than the same ads but on unrelated websites but targeted to NYT readers.