Good first step for them. Next: - Price cables and connectors at only a slight markup from monoprice levels (cover the overhead costs, but basically sell with

Good first step for them. Next: - Price cables and connectors at only a slight markup from monoprice levels (cover the overhead costs, but basically sell without any profit margin) - Stock every single high traffic component possible at just slightly higher markup than digitech - Sell components for custom PC builds (a la Fry's, CPUs, RAM etc.), charge slightly less than Fry's, slightly more than newegg, etc., but only stock components that are highly recommended by Tom's Hardware and other respected build guides. Have employees build machines with these parts and know what will go wrong, advise customers accordingly. So where do the big profits come from? Service contracts. Give free support to walk-ins, one time only, charge on subsequent support requests. Become a non-ripoff/know-nothing version of geek squad.