All of the research I have seen (of which there is very little) shows that targeted advertising offers only a marginal benefit (low single digit percentages). I

All of the research I have seen (of which there is very little) shows that targeted advertising offers only a marginal benefit (low single digit percentages). Is it worth alienating your users and being generally creepy for such marginal gains? https://techcrunch.com/2019/05/31/targeted-ads-offer-little-extra-value-for-online-publishers-study-suggests/ https://techcrunch.com/2019/05/31/targeted-ads-offer-little-...