Google is using a similar strategy to what Microsoft used in the late 90s. The difference is that MS implemented new tags and features in IE without any standar

Google is using a similar strategy to what Microsoft used in the late 90s. The difference is that MS implemented new tags and features in IE without any standard. Google is taking care of manipulating the standard, and then singlehandedly implementing these new features in the standard even if nobody else cares about it. Then it manipulates their services to require those features, so Chrome is the only option. This is behavior typical of large corporations and monopolies, because they have the resources to throw at the creation of more and more features, at the expense of smaller competitors.