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A couple that might be worth considering: https://www.amazon.com/22-Immutable-Laws-Branding/dp/0060007737 https://www.amazon.com/22-Immutable-Laws-Branding/dp/
by mindcrime 5y ago
A couple that might be worth considering:
https://www.amazon.com/22-Immutable-Laws-Branding/dp/0060007737 https://www.amazon.com/22-Immutable-Laws-Branding/dp/0060007...
https://www.amazon.com/Positioning-Battle-Your-Mind-Anniversary/dp/0071359168 https://www.amazon.com/Positioning-Battle-Your-Mind-Annivers...
https://www.amazon.com/Differentiate-Die-Survival-Killer-Competition/dp/0471028924 https://www.amazon.com/Differentiate-Die-Survival-Killer-Com...
https://www.amazon.com/What-Sticks-Advertising-Guarantee-Succeeds/dp/1618653369 https://www.amazon.com/What-Sticks-Advertising-Guarantee-Suc...
https://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287 https://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/14...
- wellthisisgreat 5y agoThank you! How did you like 22 immutable laws? I saw it recommended elsewhere too.
- mindcrime 5y agoIt's been a while (several years) since I read it, so my memory of specifics is kinda fuzzy. But I recall a generally favorable impression of it. Enough that I'll probably go back and re-read it at some point.