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Ask HN: Good Book on Branding?

I am trying to find a book on branding (creating brand identity, figuring out the positioning and so on) that would be comparable to "Traction" that is a great marketing / growth hacking (?) book. Meaning the book that has some practical advices and at least a few deep / experimentally derived ideas. Thank you!

mindcrime 5y ago
A couple that might be worth considering: https://www.amazon.com/22-Immutable-Laws-Branding/dp/0060007737 https://www.amazon.com/22-Immutable-Laws-Branding/dp/0060007... https://www.amazon.com/Positioning-Battle-Your-Mind-Anniversary/dp/0071359168 https://www.amazon.com/Positioning-Battle-Your-Mind-Annivers... https://www.amazon.com/Differentiate-Die-Survival-Killer-Competition/dp/0471028924 https://www.amazon.com/Differentiate-Die-Survival-Killer-Com... https://www.amazon.com/What-Sticks-Advertising-Guarantee-Succeeds/dp/1618653369 https://www.amazon.com/What-Sticks-Advertising-Guarantee-Suc... https://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287 https://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/14...
- wellthisisgreat 5y ago
  Thank you! How did you like 22 immutable laws? I saw it recommended elsewhere too.
  - mindcrime 5y ago
    It's been a while (several years) since I read it, so my memory of specifics is kinda fuzzy. But I recall a generally favorable impression of it. Enough that I'll probably go back and re-read it at some point.
runawaybottle 5y ago
https://www.amazon.com/Thoughts-Design-Paul-Rand-ebook/dp/B00JVZ42I6/ https://www.amazon.com/Thoughts-Design-Paul-Rand-ebook/dp/B0...
bwb 5y ago
These might help you: Marty Neumeier is a big branding guru and recommended the Best Books On Brand Strategy here: https://shepherd.com/best-books/brand-strategy https://shepherd.com/best-books/brand-strategy And, DAvid Airey is a really amazing graphics designer who did a topic on the subject as well: The best books on visual branding: https://shepherd.com/best-books/visual-branding https://shepherd.com/best-books/visual-branding Solid selection and their recs and why are on those pages :)

mindcrime 5y ago

A couple that might be worth considering: https://www.amazon.com/22-Immutable-Laws-Branding/dp/0060007737 https://www.amazon.com/22-Immutable-Laws-Branding/dp/0060007... https://www.amazon.com/Positioning-Battle-Your-Mind-Anniversary/dp/0071359168 https://www.amazon.com/Positioning-Battle-Your-Mind-Annivers... https://www.amazon.com/Differentiate-Die-Survival-Killer-Competition/dp/0471028924 https://www.amazon.com/Differentiate-Die-Survival-Killer-Com... https://www.amazon.com/What-Sticks-Advertising-Guarantee-Succeeds/dp/1618653369 https://www.amazon.com/What-Sticks-Advertising-Guarantee-Suc... https://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287 https://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/14...

wellthisisgreat 5y ago
Thank you! How did you like 22 immutable laws? I saw it recommended elsewhere too.
- mindcrime 5y ago
  It's been a while (several years) since I read it, so my memory of specifics is kinda fuzzy. But I recall a generally favorable impression of it. Enough that I'll probably go back and re-read it at some point.

runawaybottle 5y ago

https://www.amazon.com/Thoughts-Design-Paul-Rand-ebook/dp/B00JVZ42I6/ https://www.amazon.com/Thoughts-Design-Paul-Rand-ebook/dp/B0...

bwb 5y ago

These might help you: Marty Neumeier is a big branding guru and recommended the Best Books On Brand Strategy here: https://shepherd.com/best-books/brand-strategy https://shepherd.com/best-books/brand-strategy And, DAvid Airey is a really amazing graphics designer who did a topic on the subject as well: The best books on visual branding: https://shepherd.com/best-books/visual-branding https://shepherd.com/best-books/visual-branding Solid selection and their recs and why are on those pages :)