Freakonomics has an episode that talks with one of the authors and summarizes a lot of the discourse that's happening on this thread [1]. Note that it's a two p

Freakonomics has an episode that talks with one of the authors and summarizes a lot of the discourse that's happening on this thread [1]. Note that it's a two parter, one for TV and one for digital. It does a good job grabbing the economist's view trying to measure the ROI and the advertiser's view, as discussed by hammock. [1] https://freakonomics.com/podcast/advertising-part-1/ https://freakonomics.com/podcast/advertising-part-1/