We are building this product from the business owner/founder's perspective to make it easy to improve business using technology rather than just for accounting

We are building this product from the business owner/founder's perspective to make it easy to improve business using technology rather than just for accounting purpose. The motivation to just record the transaction is lesser, but to collect payments easily from the customers, at the same time updating the accounts automatically is valuable. We are focussed on that which the other softwares in the industry are missing. Also at this stage, we are not too much worried about the competition as this is a big market opportunity and we believe it is going to be much more bigger market than today in the coming couple of years. So sooner or later competition exists.