The environment and situation has changed: (i) higher coding literacy, either from folks already knowing something or companies taking a more active role in pr

The environment and situation has changed: (i) higher coding literacy, either from folks already knowing something or companies taking a more active role in providing trading for some minimum set of coding skills. (ii) more compliance burden and control, i.e. while in the old days people might have been allowed to use Excel macros, some development environment etc., today tools are more likely to be locked down. So a controlled environments allowing people to do limited development and adaptation are of interest. (iii) Low hanging fruits partially picked. There are tasks that could be automated but where gathering the requirements is too expensive. For example, small tasks done by a few people only - but there are a lot of those. So allowing people to partially automate themselves is a good idea.(and yes, these tasked could well be pretty trivial).