1. We were able to figure out a strategy to Google them, then we outsourced it to another country. 2. Cold calling worked better when we had a really high conv

1. We were able to figure out a strategy to Google them, then we outsourced it to another country. 2. Cold calling worked better when we had a really high conversion rate, but was more time consuming. Which worked best would depend on the price of the sale, and your conversion %.