4 ms·
You can a/b test brand marketing effectiveness. Test and control markets over a long time frame, let's say 6 months to a year. The problem is that the level of
by marrone12 5y ago
You can a/b test brand marketing effectiveness. Test and control markets over a long time frame, let's say 6 months to a year. The problem is that the level of investment is quite high and that the total results take a long time to reach significance.