$411 for a 7-day rental (the cheapest total in your screenshot) is quite a bit more than $40/day, last I checked. Further, there's simply no way to fit a family

$411 for a 7-day rental (the cheapest total in your screenshot) is quite a bit more than $40/day, last I checked. Further, there's simply no way to fit a family and luggage into a Kia Rio-sized car. Cheap/free upgrade? Sure, but not economy to van/SUV, more like economy to intermediate. I'll grant you that insurance isn't necessary (or even advisable), however plenty of people feel more secure getting the (very expensive) protection given the risk of driving an unfamiliar car to likely unfamiliar locations. Still, glad to see prices coming down. I paid $80/day for 3 days in June and $75 (after a discount) in July.